Float this, China.

In local news, Reporters Without Borders unveiled their Rose Parade billboard yesterday in Pasadena. The board, bearing the message shown here, is on a street near the route of the famous pageant.

This is the first year China has participated in The Tournament of Roses parade and its entry is designed to hype the 2008 Bejing Olympics. The Parade pulls 60 million television viewers in the US and millions more international viewers in 150 “territories” throughout the world, according to event organizers.

At its press conference, Reporters Without Borders, which calls China “the world’s biggest prison for journalists and cyber-dissidents,” exhorted parade organizers to reject China’s entry. “[The Olympics] means more arrests of dissidents. This means no more social protest, and more censorship,” said Lucie Morillon, U.S. director of the group.

Read more about conditions for journalists and other dissenters in China at Reporters Without Borders. See some local TV coverage here.